As the world is heavily impacted by COVID-19, it is understandable that people are reining in spending and they are cutting off non-essential expenses.
Fresh flowers are perishable products, it is not possible to keep them in storage when they are not sold. And with many flower-heavy events and weddings being postponed or downsized, the floral industry is feeling its impact. Many florists, however, are still feeling hopeful and have been inventing new ways of working during this difficult time. In fact, selected flower shops are experiencing soaring sales. Here are some interesting insights we observed:
Flowers should not be seen as a luxury product
Instead, flower is a gift close to natural and beauty. It is thoughtful and refreshing. While many people are spending more time at home, wouldn’t it be nice to have something beautiful and fragrant at home?
During the pandemic, researchers found that there is a growing interest in home décor and improvement, with everyone wanting to brighten their space using flowers as they are spending an increasing amount of time at home. Mood-lifting hobbies like flower arranging are dabbling in many people.
Delivering special love to show your genuine care
With the government’s advisement against gathering of large crowd, sending flowers is a great way of showing that you care. Use flowers to reach out to people you couldn’t see and for special occasions you couldn’t celebrate together.
The sense of ‘connecting loved ones with nature’ is fulfilling, especially in insolation. Overall, flowers are pure for soul.
New way of running flower businesses
COVID-19 is changing the way we do business. It pushes florists to innovate. Many flower stores invest in their website and equip it with a full suite of e-commerce functions and tutorial videos. Many of them now accept online payments. Flower classes can turn into virtual while bouquets are mostly delivered to individual home instead of office building.
Florists are keeping up with the changing demands of customers and business environment. All florists and flower lovers would never underestimate the power of flowers. Beautiful blooms can cheer people up in a pandemic. Be strong and we will get through tough time together!